Just saw this news about actress Niyati Fatnani and her new project . And honestly,it sounds completely different from usual TV serials we see.
She's working on something called micro-drama,titled Baby Doll . And the whole thing is vertical content,like for mobile phones only. She believes this is future of digital entertainment,which is a big statement ah .
The story is about her character,a struggling actor trying to survive in expensive Mumbai city . It shows her dealing with an agent who is offering shortcuts to get famous. It's a very real-life topic for many people in that industry.
But the interesting part is how they are telling this story . Niyati Fatnani mentioned that even though subject is sensitive,the show uses humor to keep it entertaining for audience.
And tbh,using comedy for such a serious thing is a tricky balance.
This whole idea of vertical shows is meant for fast consumption on mobile platforms . Not like our long TV dramas where you need to sit for one hour. This is for quick watching I think .
Few things standing out about this project:
- Vertical video format — It's mobile-first idea for people who watch things on their phones .
- Humorous storytelling — Using comedy to talk about problems of aspiring actors.
- Decentralized streaming — Show will be on a new platform called Bullet.
And it seems like a good team is involved . Producer Amit Khan has got veteran actor Ashwin Kaushal also in the cast with Niyati Fatnani.
She gave one quote also,"For actors,it is exciting because we get to portray a variety of roles and entertain our fans in new ways." And this makes sense,shorter shows mean actors can try many different characters in short time . She also said entertainers need to stay updated with these new trends .
But will people really shift from their regular shows on big OTT platforms to these new micro-dramas on places like Bullet… it’s a big question mark. Everyone is trying something new,but who knows what will actually click with the audience…
