On May 25, 2026, a significant partnership was formalized as AYUSHEXCIL and the Spices Board of India signed a Memorandum of Understanding (MoU) aimed at boosting India's leadership in the global wellness sector. This collaboration is set to enhance the export potential of Ayush products and medicinal spices, focusing on areas such as quality assurance, research, and innovation.
The official statement revealed that the agreement will facilitate joint efforts in branding, scientific validation, and international market development for functional foods and nutraceuticals. Dr Anurag Sharma, Chairman of AYUSHEXCIL, and M. S. Manivannan, Secretary of the Spices Board, signed the MoU in the presence of Union Minister for Ayush, Prataprao Jadhav.
- Global cooperation in Ayush products — The partnership aims to strengthen India's presence in the international wellness market.
- Focus on quality enhancement — Key areas include standardisation and scientific validation for Ayush and spice-based products.
- Empowering MSMEs and women entrepreneurs — The initiative supports various stakeholders in the Ayush and spices sectors.
During the signing event, Minister Jadhav described the agreement as a "visionary and forward-looking partnership." He emphasized India's rich heritage in Ayurveda and spices, which have long been associated with preventive healthcare and natural wellness. The minister expressed optimism about the collaboration's potential to enhance India's export growth and visibility in the wellness economy.
Furthermore, Jadhav highlighted the proposed "Spice and Heal" initiative, which he believes could position India as a global leader in holistic health solutions. He reiterated the government's commitment to supporting startups, farmers, and young innovators, aligning this initiative closely with Prime Minister Narendra Modi's vision for an Atmanirbhar Bharat and the "Vocal for Local" movement. This partnership is expected to create new avenues for employment generation and rural development.
