The Morbi ceramic manufacturing sector in Gujarat has experienced a significant resurgence, with more than 670 units restarting operations after a period of disruption caused by geopolitical tensions in West Asia. On May 19, Rushikesh Patel, the state Energy Minister, announced that the number of operational ceramic units had soared from 83 to over 670 in just six weeks, a remarkable turnaround for one of India's largest ceramic hubs.
The revival of the Morbi industry was largely attributed to the efforts of Gujarat Energy Limited (GEL), which ensured a stable supply of piped natural gas (PNG) and maintained price stability despite the ongoing global crisis. Patel emphasized that the successful strategy employed by GEL has played a crucial role in restoring industrial activity in the region.
- Gas supply stability — GEL’s effective management ensured uninterrupted gas supply during the crisis.
- Operational units surge — The number of ceramic units increased from 83 to over 670 within six weeks.
- Focus on essential services — GEL prioritized gas supply for hospitals and essential institutions during the crisis.
According to Patel, the Morbi ceramic industry faced significant challenges due to rising raw material costs and transportation expenses linked to the geopolitical situation. Many units had been forced to suspend operations earlier in the year, but GEL’s proactive measures allowed them to restart. The minister noted that extensive discussions with stakeholders, including the Morbi Ceramic Association, facilitated this recovery.
GEL’s diversified sourcing strategy has proved effective, allowing it to procure natural gas from markets outside the Middle East, ensuring a continuous supply for industrial consumers. The gas distribution network developed by GEL has been instrumental in connecting approximately 865 industrial units, significantly boosting the region's production capabilities.
