Just saw this report from Redseer and honestly,it's pretty big news for India's tech scene . Looks like AI is completely changing the advertising world,and India is right in the middle of it .
The report says India has a massive talent pool . We're talking about 2.7 million engineering and tech graduates every year,plus 20 to 24 million developers on GitHub. That's a huge base for building all these new AI advertising products .
And the money is huge too . The global ad market is more than $1 trillion . India's own digital ad market is expected to go from around $21 billion in 2025 to maybe $33 to $42 billion by 2030. That growth itself will push for more AI innovation from here only.
But this isn't just about adding AI to the old system . As one expert from Redseer,Mukesh Kumar,put it,“What makes this transition different is that AI is not adding another layer to advertising; it is rewriting every layer of it at same time.”
And honestly,that’s the key point.
This means entire advertising system is being rebuilt with AI at its core . And the kind of engineering talent India has been producing for last three decades is perfect for this kind of work .
Few things standing out clearly:
- AI is not just another tool,it's fundamentally changing media buying,creatives,everything.
- India's huge pool of engineers and developers is main reason we are becoming leader .
- The focus is on open systems and strong data infrastructure to compete globally.
What's also interesting is that Indian AdTech companies are not just seen as outsourced service providers anymore . They are becoming global product companies,which means they get to keep bigger software and platform margins. This is big shift from old service model ah.
This whole thing feels like a major change in perception . From back-office to front-line innovators.
It's all happening so fast rn . report stresses that things like open ecosystems and good partnerships will be super important for India to hold this position.
So we have the talent and domestic market is also growing fast… but makes you wonder how this will actually play out against big established global players…
