The Board of Control for Cricket in India (BCCI) has officially announced that Muthoot FinCorp Limited will serve as the Title Sponsor for India Home Cricket until March 2028. This collaboration will encompass all international series and domestic tournaments organized by the BCCI, marking a significant partnership in Indian cricket.
As the new Title Sponsor, Muthoot FinCorp aims to leverage its extensive presence across India to engage with cricket audiences nationwide. The sponsorship will kick off with India's first One Day International (ODI) against the West Indies in Thiruvananthapuram, highlighting the synergy between the brand's blue color and the iconic Men and Women in Blue of Indian cricket.
- Comprehensive sponsorship coverage — Muthoot FinCorp's partnership includes all international and domestic competitions.
- Long-term association — The deal is set to last until March 2028, strengthening ties between the two entities.
- Enhanced fan engagement — The sponsorship aims to connect with cricket fans through various platforms and events.
BCCI President Mithun Manhas expressed enthusiasm about the partnership, stating, "Muthoot FinCorp’s association as Title Sponsor reflects the strength and reach of Indian cricket and the connection it has with people across the country." He emphasized that the collaboration would enhance the cricketing experience for fans and players alike.
Other BCCI officials, including Honorary Secretary Devajit Saikia and Vice President Rajeev Shukla, echoed similar sentiments, noting that the partnership signifies a commitment to developing cricket at all levels in India. Mr. Saikia remarked on the importance of Muthoot FinCorp's involvement in various cricketing structures, from senior teams to domestic competitions.
Joint Managing Director of Muthoot FinCorp, Thomas George Muthoot, highlighted the importance of cricket as a means to connect with the Indian populace, asserting that the association with BCCI showcases their dedication to supporting the sport. This partnership is expected to foster a strong relationship between Muthoot FinCorp and Indian cricket in the coming years.
